ITV to launch exclusive new games with 32Red
Award-winning online casino 32Red announces a new three year partnership with ITV Commerce & Ventures today which will see two of the broadcaster’s biggest brands extend their exclusive game content with award-winning remote gaming operator 32Red.com.
The new “I’m a Celebrity…Get Me Out Of Here!™ slot game enhances 32Red’s existing game offering and now enables a fully featured slot game across all device platforms. The game features well-known themes from the show including Ant and Dec themselves, iconic programme music and of course a Bushtucker Trial themed bonus game! The game brings the fun and excitement of the show to a thrilling casino game for slots fans to enjoy. Aside from the usual exciting slots action, players have the chance to win Kiosk Keith Free Spins with Rolling Reels™ and Critter Chaos can be triggered awarding multiple wilds in camp and free spins. Collecting Gold Stars wins players The Bushtucker Trial Bonus where choosing and winning challenges can bag a big payout.
In addition to the new “I’m A Celebrity….Get Me Out Of Here” slot game, 32Red’s Ant & Dec’s Saturday Night Takeaway slot brings all the favourite parts of the award-winning entertainment show to life with clips and imagery from the show. The game includes Ant V Dec Free Spins, Get Out of Me Ear Spins, Win The Ads Bonus and an End of The Show Show Bonus feature. The launch of the new games will also be supported with exclusive promotions and competitions where trips to Australia and tickets to the Saturday Night Takeaway live show will form part of the prizes.
32Red’s Chief Commercial Officer, Matt Booth said: “We are very excited to release our new and exclusive ‘I’m A Celebrity… Get Me Out Of Here!’ slot, plus the brand new and also exclusive Ant & Dec’s Saturday Night Takeaway slot. Both brands are award-winning shows and are extremely well known entertainment brands. We are confident that the association with such powerful TV brands have produced slot games that players will love as much as the shows. The slot games will be available for casino, poker and bingo players at 32Red across online, mobile and tablet devices to ensure that all our players can experience their own Bushtucker Trial, or take part in their very own version of Win the Ads! wherever and whenever they want.”
William van Rest, ITV’s Director of Commerce & Ventures commented: “ITV is thrilled to be working with 32Red on extending our existing game portfolio with the new I’m A Celebrity… game plus the addition of an Ant & Dec’s Saturday Night Takeaway game. We have worked to bring the best features of both shows alive in a gaming experience, and believe we have two of the best UK TV show themed slots in the market. Both games feature video footage from the shows and offer a rich game experience based on the programmes. We are sure these exclusive games will be very popular on 32Red.com”
The new slot games have been developed for 32Red by online gaming software developer, Microgaming. Roger Raatgever, CEO of Microgaming, added: “We are well versed in creating branded content, delivering slots that embrace a brand to the fullest. And we get a real buzz from it too! Developing exclusive casino games based on two cherished UK television shows has been a fantastic project to be involved in, and working with 32Red and ITV, as always, has been a pleasure.”
The I’m A Celebrity game has been released with 32Red on 1st November 2016 and Ant & Dec’s Saturday Night Takeaway is scheduled to launch in Q1 2017.